The Mangalorean recipe for beach safety

On December 20, 2012 by Kevin Vas

It’s word-of-mouth news that’s gone viral, much to the delight of the Panambur Beach Tourism Development Project. Now, Forbes India has featured the beach in its latest issue dated December 21.

Titled ‘The Mangalorean recipe for beach safety’, the article chronicles the transformation of Panambur beach from being just another stretch of beach to one that’s brimming with life. In fact, it was ‘stories’ about Panambur that got Forbes India to send its correspondent Nilofer D’Souza on assignment to the beach, some 10km from here, in September, resulting in a three-page article.

Read Extract from Forbes India:

Image: Jyothy Karat for Forbes India

Image: Jyothy Karat for Forbes India

The first-ever public-private-partnership saw the public beach being privately managed in the state, which set off the rise in the fortunes of Panambur beach, documented well locally. The Forbes story was only the icing on the cake.

Yathish Baikampady, CEO of the project, told TOI, “I had no inkling that Nilofer’s visit was for an article. It is recognition of the work everyone has done for the project, including the district administration and department of tourism, in promoting the concept of privatizing beaches,” he said. The article recognizes Yathish’s gumption in realizing there’s business even in managing beaches.

The various management strategies adopted by Yathish, a former SBI sales executive, especially involving local fishermen to keep beaches safe, providing them employment and bringing a sense of dignity to the job of lifeguard, is the focal point of the article. The project arranged to train these fishermen-lifeguards with Surf Life Saving Australia and Rashtriya Life Saving Society, giving their jobs a big value-add, and grabbing Nilofer’s appreciation.

Yathish constantly gets invites from coastal state governments to replicate the Panambur model at their beaches too.

“The Maharashtra Tourism Development Corporation which is set to privatize 25 of its beaches — six in the first phase –has modeled its tender documents on the MoU signed with the Dakshina Kannada district administration in July 2008. This is an honor for our collective efforts,” he says.


Sources: Forbes, TOI

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